Instagram launched in 2010, and just two years later, Instagram was acquired by Facebook for $1 Billion.

I wanted to give you a brief overview of various Instagram statistics from 2016.

• Instagram now has 800 million monthly active users, and 500 million daily active users.

• 75% of Instagram users are outside the US, with just 17% of desktop traffic to Instagram coming from the United States.

• Over 60% of users log in daily, making it the second most engaged network after Facebook.

• Over 40 billion photos have been shared.

• Instagram clocks up 3.5 billion likes every day.

• On an average day, 80 million photos are shared.

• Instagram usage has doubled in the last two years.

• 48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%.

• If we only look at the top 100 brands in the world, 90% have an Instagram account.

• 96% of US fashion brands are on Instagram.

• Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

• Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users.

A huge thank you to Global Media Insight, Social Motive and Brandwatch for the statistics, and infographics.